About us
We are a San Diego based production company with US southwest roots. With clients from Chicago to Point Loma, our work approach honors community and culture. Our team consists of powerfully talented concert and film producers, graphic and web designers, stage audio & lighting engineers, and fund development experts who put their expertise and grit behind our client’s targeted goals.
WINNING CAMPAIGNS PRODUCED
UNITE! Expo – All day Music Festival and Nonprofit Expo
Client: United Way of Northern New Mexico
Location & Dates: Northern New Mexico May 2023
Campaign Type: Public Awareness Campaign
Convened more than 60 nonprofit exhibitors, food vendors, county government departments, local music performers and a special guest appearance by New Mexico Governor Michelle Lujan Grisham.
2023 Community Action Fund
Client: United Way of Northern New Mexico
Location & Dates: Northern New Mexico June 2021- February 2023
Campaign Type: Fundraising Campaign
Annual fundraising campaign raised a half million to support the operational budgets of more than 50 nonprofit organizations serving northern New Mexico’s underprivileged youth, homeless, elderly and early childhood learners.
Press: Los Alamos Daily Post – UWNNM Thanks N3B for Generous Donation in font of Historical Thermometer
Los Alamos Daily Post - United Way of Northern New Mexico Hosts Economic Development Summit
A New Normal .Life
Client: Rio Arriba County Government – Health & Human Services
Location & Dates: Northern New Mexico 2016-2018
Campaign Type: Public Heath Campaign
Raised $1.2 million in grant funding from the federal Health Resources &
Services Administration to implement a multijurisdictional Rural Health Network to provide Opioid Use Disorder prevention and treatment strategies. The Network members consisted of behavioral health practitioners from Native American northern Pueblos, County Governments, Hospitals and federally qualified health centers. The Campaign created viral social media PSA videos and the largest community health fair and community concert in Espanola, New Mexico history.
Press: Rio Grande Sun - Health Fair Focuses on Addiction
Rio Grande Sun - Health Fair Attracts Thousands
Los Alamos Daily Post - Health Fair, Lowrider Car Show, Ozomatli Concert
Be Well Campaign
Client: New Mexico Health Insurance Exchange
Location & Dates: 2012-2014
Campaign Type: Health Insurance Enrollment Campaign
As a member of the inaugural executive leadership team, developed and implemented 11 creative and culturally appropriate outreach campaigns to directly engage consumers about the NMHIX and the Affordable Care Act. These campaigns were multi-lingual digital, print, television, and radio and social media based in compliance with federal and state regulations.
Mi Familia Vota – My Family Votes
Client: Mi Famila Vota Civic Participation Campaign
Location & Dates: Denver, Colorado 2008
Campaign Type: Civic Participation Campaign
Directed the Colorado Get Out The Vote (GOTV) efforts as the Statewide Field Campaign Director. Led a multi-faceted outreach strategy including earned media, radio advertisement, direct mail campaign, door-to-door canvass operations, telephonic phone banking, and syndicated advocacy rallies. Combined with Mi Familia Vota GOTV efforts across Arizona, Texas, and Nevada, the outcome produced a turnout of 9.7 million Latinos, an increase of 2.2 million over the 2004 election.
Article: https://www.mfvvictory.org/history/
Our team
Monica Griego
Zia Productions CEO and Owner
Monica has expertise in concert and film production, campaign leadership and fund development in California, Colorado, and New Mexico. In San Diego Monica successfully raised over one hundred thousand in capacity building funds for Words Alive, a literacy nonprofit engaging thousands of children teens and families across San Diego. In New Mexico, Monica secured $1.3 million in federal grant funding to create the Northern New Mexico Rural Health Provider Network and the New Normal media campaign to address the Opioid Overdose Epidemic in the rural north central regions of the state. As Executive Director of the United Way of Northern New Mexico, she raised half a million in Community Action funds to provide critical operational and programming support to more than 35 nonprofits in the region. In Colorado, Monica registered a record-breaking number of Latino voters as Statewide Field Director with Mi Familia Vota in 2008. With her family operated New Mexico based production company, Ms. Griego successfully produced 58 free community concerts across Los Alamos and Espanola. Notable concert headliners included Ozomatli, Big Head Todd & The Monsters, Billy Bob Thornton & The Boxmasters and Sister Hazel from 2018-2023. Additional work experience includes positions with Investment Bank Deutsche Banc Alex Brown, the Robert F. Kennedy Memorial, and the U.S. White House. Monica earned her Bachelor of Science degree in international law from Georgetown University's School of Foreign Service and is a Certificate Holder in Latin American Studies.
Soo Jung
Designer, Brand Development, Print and Digital Design
Soo Jung is a designer with a primary emphasis on product and brand experience. Her expertise spans a wide spectrum of design disciplines, encompassing product design, branding, and creative direction. She has experience in various design domains, from web and print designs to shaping brand identities, user interfaces, and environmental graphics. Some of the clients she worked with include Google, Samsung, Kia Motors, and Mini Cooper.
San Diego Event Pros
Audio Visual Team
Amadeo Irlando-Wildman
Concert Production Stage Manager and Host
With more than ten years’ experience in the concert and film production industries, Amadeo has hosted dozens of concerts, and starred in short films and public service announcements.
David Dorsten Inc
Stage Designer/ Large Format Print
A native of San Diego, David Dorsten brings 32 years of experience in the large format print media and outdoor advertising industry. A wholesale direct installer since 1987. David Dorsten Inc. has worked with clients including: Petco Park, 2024 PGA Tour, and Sycuan. David Dorsten oversees all aspects of Zia Productions 2024 Summer Music Series outdoor advertising and stage design.
Instagram: @Billboards.banners.and_more